Why Use A Broker?
Aircraft brokers an aircraft, multiple tools are used to promote sales including
National and International Publications such as Controller, Trade-A-Plane, Warbird Digest,
Air Classics, Classic Wings and FlyPast as well as online services including ASO,
and Trade-A-Plane. In addition, each aircraft is listed on our website at:
Courtesy has one of the busiest
and most popular aviation
websites in the world. In recent months,
the Courtesy Aircraft website
"hits with a daily average of
"hits. Total visitor "sessions" averaged
This is exposure that is simply
unattainable by an individual seller.
Courtesy also sends out a monthly E-News letter to a qualified database of nearly 3,500
contacts. These are qualified prospects and customers who have requested to be on our
contact list, recipients who are looking for our E-News not avoiding it! We also send product specific promotions and E-Mail
deliveries to target markets seeking a particular aircraft. For instance, if you have a
T-6 for sale, we have qualified prospects looking specifically for a T-6 that receive
notification of your new aircraft listing for sale upon listing it with Courtesy Aircraft
CLICK HERE TO VIEW COURTESY
AIRCRAFT'S COMPANY OVERVIEW
aircraft is put right in front of those who are looking for it!
Answers to frequently asked questions about using a broker:
run some ads and sell it myself?"
Though expensive and time consuming, placing the advertising is the easy part.
Most sellers are unprepared for the hundreds of telephone calls, e-mails and faxes
necessary to sell an aircraft.
Few owners have a realistic view of their aircrafts true market value, relative
to the ever changing competition at any point in time. This price guidance is essential in
determining whether or not an offer is acceptable and in making the sale versus constantly
missing by a narrow margin.
Over 95% of retail aircraft disposals involve a brokerage commission. It makes
sense to have a professional on board from the beginning instead of collecting a
commission at the last minute.
Few owners are prepared to accept a trade-in aircraft. Most dealers and some brokers
can facilitate the transaction by accepting a trade. If trade difference is too low to
allow taking the trade aircraft into inventory, the broker probably has a list of buyers
who can move quickly at a workable price.
An experienced broker knows the buyers and the perennial "tire-kickers".
While he will treat all potential buyers with respect, he will insure that the tire-kicker
is qualified properly before any demonstration in your aircraft.
Your exclusive broker will work with other dealers, brokers and acquisition agents. He
will utilize registrations, if necessary, to sell your aircraft, rather than blocking your
sale in favor of another aircraft or producing unnecessary commissions.
Brokering aircraft involves a different focus and a different set of skills than
selling new aircraft. One example is the different attitude toward demonstration flights.
The experienced broker works hard to limit the expense, disruption, and wear and tear of
unnecessary demonstration flights on the sellers aircraft.
"Why not choose the broker
who offers the lowest commission rate?"
It is only natural to try to control costs. However, the focus should be on the broker
who will net the most out of the aircraft disposal in the proper time frame.
If an exclusive brokers commission rate is too low, he will skimp on advertising
and other services. Worse, a few brokers advertise aircraft they have signed up at
unrealistically low commissions, then direct the buyers to other non-exclusive aircraft
for more profit or higher commissions. The exclusive broker needs to be strongly motivated
to sell your aircraft.
"Why not choose the broker
who thinks my aircraft is worth the most?"
The exclusive broker who "highballs" the value of your aircraft does you a
grave disservice. Unfortunately, some do just that in order to get exclusive listings.
They will either give a sad story later about the declining market, or your aircraft will
languish while others sell.
Price guidance is an important part of what the commission buys. It is infinitely more
valuable than telling the seller what he wants to hear.
Click here to review our sales logs for proven sales
to read Courtesy customer and client feedback.